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Pinterest Video Tips: All You Need To Know

While images have long been the heart of Pinterest, the rise of Pinterest videos has added a dynamic new dimension to how we engage, inspire, and connect. As such, Pinterest video marketing is taking the world by storm — and we’re here to show you how to take advantage of it.

In this guide, we’ll unravel the captivating world of Pinterest videos, equipping you with everything you need to know to harness their potential. From understanding why Pinterest videos are a game-changer to mastering the art of crafting compelling content, we’ve got you covered every step of the way.

Why Should You Post a Pinterest Video?

Did you know that Pinterest users are 2.6 times more likely to make a purchase after viewing brand video content on its platform? Video content is becoming increasingly popular and leads to user action. 

Harnessing the power of Pinterest videos has emerged as a strategic priority for businesses and bloggers alike. As the online world becomes increasingly visually oriented, videos offer a dynamic and engaging medium to tell stories, showcase products, and connect with audiences on a profound level. 

Consider the following benefits of incorporating videos into your Pinterest advertising strategy.

  • Enhanced engagement: Videos capture attention and keep audiences engaged for longer periods.
  • Visual storytelling: Videos allow you to tell compelling stories, giving depth and personality to your brand or content.
  • Increased reach: Pinterest videos can be repinned and shared, increasing exposure and potential for your content to go viral.
  • Showcasing products/services: For businesses, videos can provide a dynamic showcase of products or services, allowing customers to see them in action.
  • Tutorial and how-to content: Videos are an excellent medium for offering tutorials, DIY guides, and instructional content, positioning you as an expert in your niche.
  • Higher click-through rates: Video pins often have higher click-through rates, driving traffic to your website or blog and increasing conversion potential.
  • Personality and connection: Videos allow you to build a more personal connection with your audience.
  • Pinterest algorithm favorability: Pinterest’s algorithm favors video content, making it more likely to be shown to users, boosting your content’s visibility.
  • Diversified content strategy: Incorporating videos helps to diversify your content strategy, catering to different audience preferences and boosting overall engagement.
Image credit: Charles Deluvio

How to Upload Videos to Pinterest

Sharing captivating videos on Pinterest is a surefire way to grab your audience’s attention and infuse your profile with dynamic content. The following easy steps walk you through the process.

  1. Head to your Pinterest account and ensure you’re logged in so you have the necessary access to upload videos.
  2. Look for the + button, usually located at the top-right corner of your Pinterest homepage, to initiate the process of adding new content.
  3. A dropdown menu will appear once you click the + button and choose Create Pin to open the pin creation interface.
  4. Click the Choose a video button to select the video file you want to upload from your device (Pinterest supports various video formats, including .mp4, .mov, and .m4v). 
  5. Craft a captivating title and description for your video to provide context to your audience and encourage them to engage with your content.
  6. Choose the Pinterest board you want to save your video. If you don’t have a relevant board, consider creating one to keep your content organized.
  7. Insert the URL you want to associate with your video to a landing page, blog post, or any external link that complements your video’s content.
  8. Pinterest allows you to select a specific frame from your video as the cover image. Pick an enticing frame representing your video well, enticing users to click.
  9. Add relevant tags (keywords) to enhance the discoverability of your video.
  10. Once you’ve filled in all the details, click the Publish button to upload your video to Pinterest. Your video pin will now be visible on your selected board and can be discovered by users across the platform.

Design Tips for Pinterest Videos 

Even once you start posting videos, you must practice design to help your pins capture the audience’s attention. The following Pinterest video best practices will help your content stand out, resonate with your audience, and drive engagement.

  • Eye-catching thumbnails: Craft attention-grabbing thumbnail images that offer a sneak peek into the video’s content, compelling users to click and watch.
  • Brand consistency: Maintain a consistent visual style that aligns with your brand’s identity. Use your brand colors, fonts, and logo to create a cohesive look and feel.
  • Clear and concise messaging: Keep your video content concise and focused. Communicate your message effectively within the first few seconds to capture viewers’ interest.
  • High-quality visuals: Use high-resolution visuals to ensure your videos appear sharp and professional. Blurry or pixelated images can deter viewers.
  • Text overlay for context: Incorporate a brief text overlay to provide context, key points, or captions, especially if your video is silent or auto-played without sound.

Pinterest Video FAQs

Do you still have a few burning questions? Hopefully, we can tackle a few with these answers. 

What video formats does Pinterest support?

Pinterest supports various video formats to ensure users a seamless and engaging viewing experience. The platform accepts video files in the following formats, including .mp4, .mov, or .m4v.

When uploading your videos to Pinterest, it’s advisable to use high-quality formats to ensure the best visual experience for your audience.

What is the perfect Pinterest video size?

Pinterest video file sizes can be as big as 2GB. The recommended aspect ratio for standard video is 1:1 (square), 2:3, 4:5, or 9:16 (vertical). The Pinterest max width video requirement is 1:1 (square) or 16:9 (widescreen). 

How long can Pinterest videos be?

Pinterest videos can be as short as 4 seconds or as long as 15 minutes. The recommended length for advert videos on Pinterest is 6-15 seconds.

Do I need to add captions to my Pinterest videos?

Adding captions to your Pinterest videos is highly recommended. Many users on Pinterest browse their feeds with the sound off, so captions are essential to convey your message effectively, even when the audio is not playing. The title can be up to 100 characters. If there is no title, the description will show in the feed, and a description can be up to 500 characters. 

View Pinterest’s official guide for more details on Pinterest video specs

Pinterest Video Ads

Pinterest video ads are a powerful tool for businesses looking to make a lasting impression on their target audience. By combining the storytelling potential of videos with Pinterest’s engaged user base, video ads provide a unique opportunity to showcase your products, services, or brand in a way that resonates deeply.

Image credit: New York Times

Value of video advertising on Pinterest

Video ads on Pinterest stand out for their ability to convey complex narratives, evoke emotions, and spark curiosity – all in a matter of seconds. Their immersive nature allows you to create memorable brand experiences, driving higher engagement rates and fostering a stronger connection with potential customers. With Pinterest’s algorithm favoring video content, your ads are more likely to reach the right audience, ensuring your investment yields meaningful results.

Incorporating Pinterest ads into a strategy

Consider the following essential steps if you want to include video pins in your strategy. 

  1. Identify the specific goal of your video ad campaign, whether it’s to increase brand awareness, drive website traffic, or boost conversions. This clarity will guide your content creation and targeting.
  2. Develop videos that capture attention within the first few seconds and succinctly communicate your message. 
  3. Utilize Pinterest’s targeting options to reach the audience most relevant to your campaign. 
  4. Many Pinterest users access the platform via mobile devices, so ensure your video ads are mobile-friendly.
  5. Provide value to your audience through your video content. Offer tips, insights, or entertainment that aligns with their interests.
  6. Encourage viewers to take a specific action, such as visiting your website, signing up, or making a purchase. 
  7. Keep a close eye on the performance of your video ads. Analyze metrics like click-through rates, engagement, and conversions. Use this data to refine your strategy for better results over time.

Best Pinterest Video Downloader

Pinterest video downloaders serve as a bridge between captivating visual narratives and personal collections. Whether you’re an artist looking to save tutorials for future reference, a marketer aiming to analyze competitor strategies, or simply an enthusiast eager to compile a treasure trove of aesthetic videos, a Pinterest video downloader grants you the ability to curate a personalized library of content. 

Consider the following Pinterest video to mp3 download options (including options for a free online Pinterest video downloader). 

How to Pin a Video on Pinterest with Pin Generator

Without the help of a Pinterest automation tool, creating static pins can be a time-consuming and exhausting task. Creating video pins takes even more time, causing many content creators and businesses to bypass the strategy entirely. 

With Pin Generator, you can create tens of video pins within minutes. Our new feature allows you to upload your own videos or select from a wide range of free stock options (simply type in a few keywords). These videos can be dropped into an image or video element without any fuss. Add any text or design features that you wish, and then post the pin to your followers — or schedule them using our advanced scheduling tool

It’s time to boost your Pinterest strategy with Pin Generator and our video pin creation features. Play around with our awesome automation tool and discover the power of video pins (while saving time and money in the process).

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