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5 Steps to Creating a Successful Pinterest Marketing Strategy

Did you know that there are over 100 billion pins on Pinterest at the moment? Or that 400 million users find ideas and inspiration for new purchases when scrolling through the platform? A successful Pinterest marketing strategy is key to making them engage with your content.

Pinterest provides an opportunity that all companies should be taking advantage of. It’s a platform that allows companies and content creators to promote their brands and attract their target audiences. 

The only problem is that it houses tons of images, videos, and links that may be similar to yours. 

Your company needs to stand out and that’s where Pin Generator can help. It is a Pinterest automation solution that creates a high volume of quality pins in a matter of seconds. 

We’ve put together 5 steps for creating a successful Pinterest marketing strategy. 

  1. Create a Business Account

If you’re looking to start a Pinterest account for your business or blog, there are a few things to keep in mind. 

First, you need to make sure that it’s registered as a business account. This version has different terms of service and other added benefits like Pinterest analytics and marketing materials. 

Once your account has been created and your website has been verified, you need to customize your profile. A Pinterest business profile needs to have a: 

  • Profile picture of your company’s logo or a professional headshot 
  • Bio that clearly communicates your brand’s mission and offerings
  • Cover board displaying some of your pins 
  • Showcase board featuring some of your products, services, or blogs

Once that is done, you need to choose the type of content that you will be sharing and who you will be sharing it with.

  1. Choose the Type of Content to Share

There are many different types of content that your company could choose to share. However, the type of content is generally dependent on your target audience.

For this reason, it’s important to know your audience before creating your pins. You need to have a clear idea of who they are and what images they would find appealing. This will help in ensuring that your pins are popular and reachable. 

Each content type has the potential to be successful, so let’s take a look at some of our pin options.

Product Pins

Product pins are just that, they are pins created around your business’s products. Good quality photos catch people’s attention and inspire them to make a purchase.  

Blog Post Graphics

Quality pins can be created from published blog posts on your website. To be successful, the image needs to be accompanied by bold text that can be easily read while scrolling. 

Infographic Images 

These pins are an easy way to share valuable information or data and actually get people to look at them. 

Creating the perfect content for your audience may sound like a lot of work and it is! Luckily, you can save time and money by using Pin Generator. No matter the type of content, we’ve got you covered.

  1. Use Unique Pictures and Videos

Pinterest is known for being a visual search engine, where people post billions of images and videos. This means that if your pins are to reach your audience, they need to stand out from the crowd.

No matter your audience, your business’s pins should all have high-resolution images in the optimal pin size. If you choose to use one of Pin Generator’s templates, this issue would be one less thing that you need to worry about. 

  1. Optimize Your Pins

By now, your target audience has been identified and your pins have been created. Unfortunately, your job isn’t done just yet as there are still a few ways for you to optimize your pins.

Studies have shown that there are different levels of Pinterest activity throughout the day. This means that you risk your content not being seen if you post at the wrong time. 

Another way to optimize your pins is by making sure that all of your business’s social accounts are linked. Doing so can help your account get extra coverage. 

Last but definitely not least is the use of SEO. SEO involves the use of relevant keywords throughout your profile. Using this technique will help your pins to organically appear on user’s feeds and in their searches. 

Pin Generator incorporates SEO into your pin’s copy by using your website page’s existing SEO data. Once your pins have been created, it’s time to see what they can do. 

  1. Consistency and Engagement Are Key

The final step in creating a successful Pinterest marketing strategy is to engage with your community and to post consistently. 

A great way to engage with your audience is to spend some time scrolling and commenting on other’s posts. This allows you to build influencer relations and spread brand awareness.

You can choose any number of pins to post in a day, as long as that number is consistent. The more volume, the better!

With the help of Pin Generator, the consistency of your posts is guaranteed. No matter the volume, your high-quality pins will be ready before you can say “successful Pinterest marketing strategy!”

How Pin Generator Can Help You Create a Successful Pinterest Marketing Strategy

There may be easy ways to create a Pinterest marketing strategy, but making it a successful one is more tricky. With the help of Pin Generator, your business account will be able to post optimized, high-quality pins consistently.

Here is a quick video of how easy it is to incorporate Pin Generator into your Pinterest strategy. If you’d like to give it a try before committing to a sales package, head over to our website and take it for a spin. 

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