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9 Ways To Use Pinterest For E-Commerce

Pinterest is one of the most reliable e-commerce channels for generating more sales for your products.

With over 498 million people using Pinterest monthly to plan their next purchase, you have a higher chance here than any other platform. This visual-centric social channel is growing to become the center for global ecommerce and creative ideas. 

But you may be wondering how to use Pinterest to sell ecommerce products.

This post will show you the 9 tested and proven ways to use Pinterest to attract more sales to your ecommerce store. 

Why Should You Use Pinterest for E-commerce?

A study shows that  93% of active Pinterest users plan to purchase. So, taking advantage of this platform is Important to your ecommerce business. 

Pinterest is the hub of discovery where people explore what they love, and 40% of pinners buy more products on this platform than on other social channels. 

Another reason you should consider Pinterest for ecommerce is that it simplifies shopping with the product Shopping feature.

Pinterest Shopping is a nifty feature that lets you add your Shopify or Etsy store link to your pins. This will direct customers from Pinterest to your e-commerce landing page for the final purchase. 

Take this e-commerce store selling tote bags for example, potential customers can click the link attached to their pins and make direct purchase.

Also See: How To Promote Your Etsy Shop On Pinterest

Another reason is the search engine features are capable of displaying thousands of your pins related to a query. With 96% of top Pinterest searches being unbranded, you have a high chance of discoverability here, compared to Instagram. 

How to use Pin Generator in 30 seconds

9 Ways to Use Pinterest for Ecommerce 

1. Create Clickable Pins for your Page 

Clickable pins attract the right audience to your Pinterest profile, they convert visiting pinners to followers and, in time, loyal customers. With clickable pins, you can grow your Pinterest following

The steps to creating clickable pins involve the following:

  • Understanding your target audience 
  • Knowing the unique value you’re offering 
  • Wielding a solid copywriting skill

Not every pinner would be interested in your products, so have ecommerce customer profile data to help you identify your ideal customers on Pinterest.

Next, understand the unique value proposition of your ecommerce brand. There are thousands of ecommerce brands fighting for pinners’ attention, so what distinguishes you from the crowd?

The quality of your copy influences the click-through rate of your pins. Don’t just create pins with passive descriptions, write your sales copy in the active voice. And use powerful words to capture the attention of pinners, and compel them to click. 

Take our Pin Generator’s Pin for example:

Pinterest sales copy page

Simple, short, and in an active tone.

2. Create a Board for Each Product Type

A Pinterest board is a way to design and produce a virtual bulletin board. They allow brands to showcase their products and users to find what they’re looking for more easily. 

The best way to use Pinterest boards for e-commerce would be to create a board for each product type. 

For example, if your company sells toys, you would create a board for “model building toys” “stickers” “card game” “toys for 4 to 6 years old” and more.

Take GYOBY Toys for example, they have a board for every category of toys listed on their page, which helps potential customers easily navigate through the sea of pins, and interact with desired pins. 

GYOBY toy pin board

Having a Pinterest board for each product type allows users to quickly and more easily find what they’re looking for. 

The more pleasant their experience on your page, the more likely they will buy your products. Since 55% of pinners see Pinterest as a shopping destination, making products findable through board pins can increase sales.

3. Make Use of Pinterest Tools

Pinterest is constantly making changes to meet the needs of its users and to improve their overall experience on the platform. One of Pinterest’s additions that benefit e-commerce business owners is the Shop product pins.

Product Pins showcase items that can be purchased from your page, thereby guiding potential customers to your ecommerce website for final transactions.

This feature allows businesses to tag different products within a post. This means that users can buy products without leaving the platform. This not only speeds up the buying process but allows users to compare prices in one place.

4. Use Different Pin Formats

With over 450 million users, you can only imagine how many pins are being posted on Pinterest every day, the competition and fights for attention. 

So one way to stand out and make your pins catch users’ attention is to alternate your pin formats. Create Infographics, post videos, make challenges and stunning images. Using different pin formats keeps your content interesting and different.

Also, whichever pin format you choose to go with, at any point, make it stunning and worth sharing. The goal is to focus on quantity and quality altogether.

Luckily, this is where Pin Generator can help! 

Pin Generator is a Pinterest automation solution that makes creating quality, eye-catching pins easy. There are many design elements and new features that make creating content both simple and fun. 

5. Share Complementary Pins 

To keep up with competitors, your Pinterest marketing strategy should be revised and updated often. And when making changes, consider sharing pins other than the ones created by you.  

But the repins you share should support and rely on your brand’s style guide and core values. 

Research has shown that 75% of customers want to do business with companies with similar values and beliefs. So finding an audience that matches your company on that level increases your chances of making more sales. 

For example, Etsy shares complementary pins and labels the category as “Stuff We Love.” Here, you’ll find different pins that convey the brand culture and societal beliefs. 

Etsy Complimentary pin board

6. Write Meaningful Descriptions

While creating quality pins for Pinterest is important, consider the SEO side of things. The purpose of SEO is to make your pins discoverable for relevant search terms. 

Take Pin Generator for example, we optimized most of our pins to appear on Pinterest search result pages for terms like “Pinterest Generator.”

We optimized our pins by allowing our auto pin title and description tool, to add this keyword to our titles and description texts. 

Pinterest Generator query search on Pinterest.

So with Pin Generator, you can have your pins appear at the first role of your preferred search term. 

7. Collaborate With Influencers

You could borrow the engagements and reach of influencers to promote your ecommerce products on Pinterest. 

Here’s a step-by-step guide to earning collaborations with top Influencers in your niche:

  1. Identify Relevant Influencers: Begin by researching influencers within your niche on Pinterest. Look for individuals whose content aligns with your brand and target audience. Pay attention to factors such as follower count, engagement rates, and the overall quality of their content.
  2. Engage with Influencers: Start building relationships with potential influencers by engaging with their content. Follow them, like, comment, and share their pins. This interaction helps to establish rapport and demonstrates genuine interest in their work.
  1. Reach Out with a Personalized Message: Once you’ve established a connection, reach out to influencers with a personalized message. Introduce yourself, express admiration for their work, and explain why a collaboration would benefit both parties. 
  2. Propose Collaboration Ideas: Be clear about your collaboration ideas. Whether it’s co-creating content, hosting a joint giveaway, or participating in a group board, provide specific suggestions that align with their audience and your brand.
  3. Offer Value Highlight the value proposition for the influencer. Explain how collaborating with you could be valuable to their followers, enhance their content, or align with their personal brand goals. Offer incentives such as exposure to your audience, free products, or affiliate partnerships.
  4. Negotiate Terms: Discuss the terms of the collaboration, including deliverables, timelines, and commissions. Be open to negotiation and flexible in finding mutually beneficial arrangements.
  5. Maintain Relationships: After the collaboration concludes, continue to nurture relationships with influencers. Stay in touch, express gratitude for their participation, and look for opportunities for future collaborations.

8. Use Pinterest Analytic tools 

Any form of marketing without trackable metrics is purely guesswork. You can’t tell how successful your ecommerce campaign would be without Pinterest Analytics. 

Pinterest analytics shares data on your top-performing pins with more clicks, likes, saves, and comments. Analyze these data to identify what’s working and needs improvement, then adjust your strategy accordingly.

9.  Run Pinterest Ads Campaign 

Pinterest delivers 32% higher ROAS than other digital platforms. Once your Pinterest account is set up as a business account, you gain access to promote your shoppable pins to thousands of your target audience.

These ads are strategically placed to attract potential customers and drive traffic to your website.

Opt to promote your best-performing pins, see top performers in the analytics tool, on your ads spend to capitalize on their popularity and boost your sales even further. 

Incorporate Pin Generator Into Your Pinterest Marketing Strategy Today

Pin Generator allows you to create quality pins in a matter of seconds. With several templates, fonts, and colors, users won’t be able to scroll past without finding out more about your business. 

We’d love to hear any feedback and answer any questions that you may have, so please don’t hesitate to contact us today!

Here is a short tutorial video of how Pin Generator works.

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