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6 Ways To Use Pinterest For E-Commerce

Are you a business owner looking for new ways to keep up with your competitors? Then using Pinterest for e-commerce is something that is worth looking into. 

Pinterest is a visual platform that currently has over 450 million active users who are looking for inspiration or products to buy.  

It’s the perfect platform for e-commerce businesses to interact with users and generate sales. This is why Pin Generator would like to share 6 ways to use Pinterest for e-commerce. 

Why Should You Use Pinterest for E-commerce?

Did you know that 93% of active Pinterest users plan on making a purchase? For this reason (and many others) taking advantage of this platform is critical for businesses now more than ever before. The biggest benefit of using Pinterest for e-commerce is that it simplifies the shopping process. 

Before making a purchase, users find themselves in a consideration phase. During this phase, users want to be able to look at different options before making a decision to buy. 

This platform allows users to pin the product that they want, while they make their decision. Pinterest also gives them the option of comparing prices of similar products without having to leave the platform. 

Searching for a product rather than the store exposes the users to online shops and brands that they may never have heard of before. So, let’s take a closer look at how you can use Pinterest to improve business.

How to use Pin Generator in 30 seconds

1. Add Clickable Pins to Product Pages

Customers who spend time on your website will get to know your products and your brand. So why not use this as an opportunity to grow your Pinterest following

This can be done by adding clickable Pinterest buttons on every product image. This allows customers in the contemplation phase to pin the product for later while also sharing your product with their network. 

This is an easy way to increase your brand’s exposure while improving your customer’s shopping experience. 

2. Create a Board for Each Product Type

A Pinterest board is essentially a way to design and produce a virtual bulletin board. They allow brands to easily showcase their products and users to find what they’re looking for more easily. 

The best way to use Pinterest boards for e-commerce would be to create a board for each product type. For example, if your company sells toys, then you would create a board for each type of toy that you sell. 

Having a Pinterest board for each product type allows users to find what they’re looking for quickly and more easily. The more pleasant their experience on your page, the more likely they are to buy one of your products. 

3. Make Use of Pinterest Tools

Pinterest is constantly making changes to meet the needs of its users and to improve their overall experience on the platform. One of Pinterest’s additions that benefit e-commerce business owners is the Shop the Look feature.

This feature allows businesses to tag different products within a post. This means that users are able to buy products without leaving the platform. This not only speeds up the buying process but allows users to compare prices in one place. 

4. Use Different Pin Formats

With over 450 million users, you can only imagine how many pins are being posted on Pinterest every day! This means that if your posts are going to be seen, they need to stand out. 

Your pins are more likely to catch users’ attention when they look different from all the other pins already out there. Whether you choose to post a blog, product, or video, it needs to be eye-catching. Luckily, this is where Pin Generator can help! 

Pin Generator is a Pinterest automation solution that makes creating quality, eye-catching pins easy. There are a number of design elements and new features that make creating content both simple and fun. 

5. Share Complementary Pins

In order to keep up with competitors, your Pinterest marketing strategy should be updated often. When making these changes, it’s a good idea to consider posting content other than your own.

By this, we mean that you should post content that supports and relays your company’s values. This shows customers that your company values something more than just making sales.

Research has shown that 75% of customers want to do business with companies that share similar values and beliefs. So finding an audience that matches your company on that level means that you have a better chance of making a sale. 

6. Write Meaningful Descriptions

While creating quality pins for Pinterest is important, so is remembering to use SEO. When SEO is used correctly, it can increase traffic to your company’s website, and compared to other social media platforms, Pinterest has shown the most referral growth. 

Research into keywords that your audience uses can be done to optimize your SEO. These keywords should then appear in the pins description and board titles. 

Incorporate Pin Generator Into Your Pinterest Marketing Strategy Today

Having a Pinterest business account can only help your business reach a wider audience and make more sales. Unfortunately, this won’t happen if you aren’t sharing quality pins. 

Pin Generator allows you to create a number of quality pins in a matter of seconds. With a number of templates, fonts, and colors, users won’t be able to scroll past without finding out more about your business. 

Here is a short tutorial video of how Pin Generator works.

We’d love to hear any feedback and answer any questions that you may have, so please don’t hesitate to contact us today!

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