So you’ve successfully set up a Pinterest business account, now what?
Now you need to learn how to grow your Pinterest followers. One of the most commonly asked Pinterest questions is whether having a Pinterest following is important?
Pinterest is one of the most popular social media platforms. Generally speaking, the more followers that you have, the more credibility and authority you have in your niche. Since Pinterest is also a visual search engine, this concept carries even more weight.
This is why Pin Generator has put together six easy ways to grow your Pinterest followers. First, let’s take a closer look at why having a following on Pinterest is important.
Why Is Growing Your Pinterest Following Important?
To properly understand this question, we need to understand Pinterest’s algorithm, Smart Feed.
Essentially, when you post a pin on Pinterest, it is shown to your followers first. If they enjoy it and react by engaging, this tells Pinterest that it’s a quality pin. Then, it will be released onto the main feed and appear in searches.
If your followers don’t pin your post, it doesn’t mean that it won’t do well. It just means that it will take a lot longer to gain exposure. So, your followers are the ones who get your pin to do better, quicker.
Now that we understand how the algorithm works a little better, let’s take a look at how you can grow your Pinterest followers.
How to use Pin Generator in 30 seconds
Easy Ways to Grow Your Pinterest Following
We’ve determined that having a Pinterest following isnt essential but it definitely helps your pins achieve a wide reach. Here are six ways that you can use to get followers on Pinterest.
1. Follow Your Competitor’s Followers
Pinterest is a huge platform so unfortunately, the chances of followers just flocking to your account are pretty slim. You have to be proactive when trying to get followers and one of the easiest places to start is your competitors’ profiles.
Your competitors will have the same target audience that you’re trying to reach. This means that you’ll probably want their followers to follow you too.
The best way to find your competitors is by searching for keywords and choosing the ‘people’ option at the top of the screen.
2. Be Active and Engage With Others on the Platform
Growing a successful Pinterest account is a lot easier with the help of the best Pinterest automation software tools. What a lot of people don’t know is that it’s important not to rely on them completely.
The use of these automation tools and physical engagement is the winning combination. Easy ways to engage on Pinterest would be to:
- Posting your pins on a regular basis
- Finding profiles on the explore or trending pages and pinning their posts
- Follow people back
This will show Pinterest that there is an actual person behind the account and your pins will be given more exposure.
3. Promote Your Pins
As you may have already seen, a Pinterest business account has a lot of perks that a personal account doesn’t have. One of them is the ability to promote your pins.
This gives you the option to pay a small fee in return for running an advert on Pinterest. Promoting your pins will give them more exposure and visibility. The more exposure your pins get, the more likely your account is to gain followers.
4. Run Exciting Competitions
If we’re being completely honest, there’s one thing that people everywhere have in common. We love winning free things! So when your Pinterest account announces a giveaway, it will get immediate attention.
This is a great way to gain more followers. However, entering the giveaway shouldn’t be made too difficult and this tactic shouldn’t be used too often. If it is, it will lose its power.
Pin Generator would be the perfect Pinterest tool to create eye-catching pins for your competition.
5. Use Pin Sections
Another way to gain followers is to make sure that your profile is as user-friendly as possible. If the audience is able to find exactly what they’re looking for, quickly, they’re more likely to follow your account.
Luckily, creating a well-organized account is made easy with Pinterest’s ‘sections’ feature. This allows you to create boards within boards. Creating as many boards as you like means that your followers won’t have to search through thousands of pins to find what they’re looking for.
Pinterest is constantly adding new features and finding new ways to improve its platform – so stay updated!
6. Make Connections
The connection that we’re talking about here is the one between all your business social media accounts. All of your business accounts and websites will do better if they’re all connected to one another.
People browsing through your website may want to follow you on Pinterest. Similarly, followers on Pinterest may want to make a purchase on your website. This process is made simple for your customers by connecting all of the platforms.
How Pin Generator Can Help You Grow Your Pinterest Followers
Pinterest is a visual search engine, meaning that your pins need to be eye-catching, quality pins if they’re going to be successful. Pin Generator is one of the best Pinterest automation tools available to you.
It allows you to create a high volume of quality pins in a matter of seconds. These pins are sure to capture the audience and grow your Pinterest followers.
Here is a quick tutorial video on how to use Pin Generator.
If you have any questions please don’t hesitate to get in contact with us. We’d love to hear from you!