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How To Promote Your Etsy Shop On Pinterest

Etsy is a great platform where business owners can show and sell their products. If you’re one of these business owners, you may have caught yourself wondering how to promote your Etsy shop on Pinterest. If that sounds like you, you’ve come to the right place!

Did you know using Pinterest to promote your Etsy store could increase traffic to your website? It does this by widening your product’s reach and the audience who sees it. What’s more, is that the platform also gives you insights into your pins’ performance as well as your audience. 

Every day millions of people go on to Pinterest with the intention of buying something, so why not let their next purchase be from your shop? This is why Pin Generator would like to share how to promote your Etsy shop on Pinterest, as well as why you should be doing it. 

How to Promote Your Etsy Shop on Pinterest

Getting your products onto a platform like Etsy is a great first step. However, your work doesn’t stop there. You still need to promote your products so that notice and become familiar with them.

This is where having a Pinterest account comes in and helps to take your business to the next level. All you need to do it: 

  • Create a Pinterest Business Account
  • Generate Different Pinterest Boards
  • Claim Your Etsy Store on Pinterest
  • Activate the ‘Pin It’ Button
  • Optimize Your Pinterest Account

Create a Pinterest Business Account

When trying to promote your Etsy shop on Pinterest, it’s essential to have an active Pinterest business account. This is because having a business account gives you access to helpful tools that are not available to those with personal accounts. 

With a business account, the platform provides analytics on your audience as well as your content’s performance. This information not only allows you to see what’s working but also what needs improvement.

With this account option, you’ll also be able to run adverts and promotions, all of which increase both your brand’s authority as well as your website’s traffic. 

Generate Different Pinterest Boards

Are you looking for a way to organize your pins? Then Pinterest boards are the way to go! With so many pins being posted every day, it’s easy for a user to get lost and frustrated. 

Pinterest boards allow you to present your products in a unique and creative way while creating a pleasant user experience. The boards allow you to divide your products into categories, making them quick and easy for users to find. 

Claim Your Etsy Shop on Pinterest

Believe it or not, claiming your Etsy shop on Pinterest goes a long way in helping to increase the traffic to both your Pinterest account and your website. 

Pinterest uses an algorithm that helps them to place your content on the right home feeds. By claiming your Etsy shop on Pinterest you’re pushing the algorithm in the right direction. This helps to get more exposure for your pins and increase website traffic.

The great news is that it’s quick and easy to accomplish. All you have to do is:

1. Log in to your Pinterest account and click on ‘settings’ 

2. Select the word ‘claim’ on the left-hand side

 3. Choose ‘Etsy’ from the list

Activate the ‘Pin It’ Button

Adding the ‘pin it’ button to your products may seem unnecessary. However, it actually provides an easy way for your products to gain exposure and increase your Pinterest engagement

By adding this button, users are able to pin your content or products directly to their page. This not only allows them to look back on it at a later stage but increases exposure when users check out what they’ve pinned. 

This button creates a win-win situation allowing you to gain popularity, no matter whether the users are going from Etsy to Pinterest or from Pinterest to Etsy. 

Optimize Your Pinterest Account

An easy way to optimize your Pinterest account is to perform an audit. By focusing on and cleaning up your profile, boards, and pins you will create the perfect user experience. 

During an audit, you’ll take note of what you’re doing that’s working and what needs to be adjusted. From here, you’ll be able to create the perfect Pinterest marketing strategy, tailored to your audience’s needs. 

The number of times that you audit your Pinterest profile is determined by preference. Some people perform an audit once a year while others prefer to do it more often. It all depends on what you’re pinning and how you’re pinning them. 

Optimizing your account not only makes your profile more appealing but also strengthens your brand identity. 

Why You Should Promote Your Etsy Shop on Pinterest

Before you go through the whole process of promoting your Etsy shop on Pinterest, you may want to hear about all the reasons why it’s important. 

Increase Traffic to Your Website

When selling online, aside from making sales you’ll want to constantly be increasing traffic to your website. One of the ways to do this would be by promoting your shop on Pinterest. 

You may be wondering why Pinterest of all platforms? Well, research has shown that 60% of buyers on Pinterest are females compared to the 80% on Etsy. This means that you’ll be able to organically attract your target audience. 

Pinterest Is a Platform Full of Consumers

When you think of Pinterest, do you automatically think of a place to get inspiration? If so, then you wouldn’t be alone. Many people view it for that purpose alone, however, it’s so much more than that.

A large portion of Pinterest users are consumers looking for something to buy. Research has not only found that these consumers are easier to convert, but that they spend the most amount of time shopping compared to users on other social platforms. 

An Audience Intrigued by Arts and Crafts

While completely different platforms, Pinterest and Etsy share one important quality. They both have an audience who enjoy and appreciate arts and crafts. 

Pinterest is great because there are no limitations to the products offered. So, by promoting your Etsy shop on Pinterest you’re just extending your reach to a like-minded audience.

Free and Easy Way to Promote Your Etsy Shop

Did you know that creating a Pinterest business account is free? What’s more, is that it’s super easy to use!

Pinterest analytics give you insights into how your profile is performing while adding your Etsy product link is as simple as copying and pasting. There truly is no easier way to promote your products. 

Reaching a Wide Audience

We’ve already discussed that the 60% of Pinterest users are female. However, we can’t forget about the male audience making up the remaining 40%. 

Why is this important, you ask? Well, because that means that Pinterest provides a platform for all businesses to promote their products, no matter what they’re selling. 

Using Pin Generator to Promote Your Etsy Shop on Pinterest

If you don’t already know, Pin Generator is an extremely useful Pinterest automation tool. However, unlike other tools, it allows you to create a high volume of quality pins in a matter of seconds.

All you have to do is paste your product or website URL and Pin Generator will take care of the rest. With a number of color, font, and design templates to choose from, this Pinterest solution ensures that your content represents your brand. 

What’s more is that Pin Generator doesn’t only allow you to create content, but to schedule it as well. After your pins are ready, you have the option to pin, schedule or download your creations. This Pinterest solution works with any website, however requires a few adjustments when working with a link from Etsy. 

This is because Pin Generator pulls information and photos from the URL that you provide. The issue is that on your Etsy link there will be a number of other listings as well. Pin Generator will pull these images as well.

For this reason, we’d like to take you through a step-by-step guide on how to use Pin Generator to create pins for your Etsy shop. All you have to do is:

  1. Open the Etsy product that you’re wanting to create content for 
  2. Copy the product URL from the beginning until the end of the listing number 
  3. Past the URL into Pin Generator
  4. Choose your design color, font and templates
  5. Click on ‘Generate pins
  6. If you notice images that aren’t your product, click on the little pencil at the bottom of the pin to edit it 
  7. Here, you will be able to scroll and choose the correct picture 
  8. Remove ‘Etsy’ from the pin heading 
  9. You may also want to replace the Etsy link with your business name instead 
  10. Click ‘Save’ and decide where you’d like your pin to go

While there is an added step in the generating process when using Etsy, it is still a huge time saver. 

Create Content With Pin Generator Today

Despite the added step of editing some of your Etsy pins, Pin Generator saves time in other areas. For example, it not only pulls pictures from the website but product titles and descriptions as well. 

This means that you can wave goodbye to the time-consuming activity of putting together creative and catchy descriptions for each pin. One of the biggest benefits is that you can do all of this, without compromising your brand’s personality. 

By being able to edit the pins you’re able to change any aspect of the pin that you’s like to change. So, what are you waiting for? Start creating pins with Pin Generator today. It’s never too late to start promoting your Etsy shop on Pinterest, so why not start right now? 

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