So your Pinterest business account is all set up and your pins are ready to go. All you need to do now is figure out when it’s the best time to post on Pinterest.
When determining the quality of an account, Pinterest’s algorithm takes three things into account. It looks at the quality of images, pin descriptions, and consistency.
Pin Generator takes care of creating a high volume of quality pins, freeing up your time to figure the best time to post for your audience.
When Is the Best Time to Post on Pinterest?
For years, researchers have tried to determine when it’s best to post on Pinterest. There have been a number of different studies but all of their findings seem to be similar.
Findings have shown that the best times to post on Pinterest are between 8 pm and 11 pm, as well as 2 am and 4 am. Fridays and Saturdays have also shown more positive results with 9 pm being the peak time.
However, this is just a general guideline. If you want your pins to be successful, you need to take a closer look at your specific target audience and their routines.
One of the ways to figure out when the best time to post on Pinterest is by looking at your Pinterest Analytics report. This will show you how people on Pinterest interact with your content and when they’re most likely to be active on the platform.
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Factors to Consider Before Choosing a Time
To find the optimal Pinterest posting time for your audience, a number of factors need to be considered.
Your Pinterest Goals
When creating your publishing schedule, your Pinterest goals should be clear.
For example, your posting times may differ if your goal is to gain more Pinterest followers than if it was to try and sell a product.
Days of the Week
The days that you post on Pinterest, should be in line with your target audience’s routine.
If you’re targeting businesses, then you will want to post your content during workdays and hours. However, if you’re targeting customers then you’ll want more content to be posted on weekends and during lunch or off-work hours.
How Often to Post
Figuring out how often you should post on Pinterest daily can be tricky. If you post too often, Pinterest may think that you’re a scammer and stop favoring your content. This means that it is less likely to reach your audience.
However, Pinterest does enjoy consistency so you need to post regularly enough.
Audience and Demographics
Your audience and their demographics are probably some of the most important factors to consider. Especially if your target audience is in another time zone.
If that’s the case, then your scheduling will need to be adjusted to fit into their time zone and routine.
It’s important to do some research on your audience’s occupation and their social media routines. This will help you to better understand when they are more likely to be active on social media.
Why Timing Is Important
A few years ago, Pinterest had a chronological feed. This meant that timing was crucial for the success of your pins. Since Pinterest switched to a SmartFeed algorithm, many think that timing isn’t as important anymore. Unfortunately, this couldn’t be further from the truth.
The success of a pin is determined by the reactions that it gets from followers. Their reactions tell Pinterest that your content is quality and worth sharing. Pinterest then boosts your content in SmartFeed and search results, giving you more exposure.
If they don’t react, Pinterest assumes that it’s not good content and won’t boost your pins. Posting at the wrong time means that your audience won’t be able to react and your pin may not be as successful.
How Pin Generator Can Help Boost Your Pinterest Reach
Pinterest favors accounts that post a high volume of quality content, consistently. The problem is that creating quality content takes a lot of time, meaning that posting consistently may be tricky.
With Pin Generator, you are able to create any number of pins that you’d like without compromising on quality. With just a click of a button, you will have customized, eye-catching content that’s ready to be posted.
If you have any questions about Pin Generator or would like to share feedback, please don’t hesitate to contact us here.