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Best Pinterest Pin Templates for E-commerce Products

Pinterest is an excellent place to promote your e-commerce products but it can be hard to know what you should be pinning…

Should you just pin the image of your product?

Well, yes… But that’s not enough! In order to see success on Pinterest, you need to pin fresh pins on a regular basis. So how can you do that for e-commerce products? By using one of the templates from our selection of best Pinterest pin templates for e-commerce products!

We spent hours analyzing winning e-commerce pins and distilled our findings down to 4 easy templates that you can use to promote your products.

You can check out the video below to quickly see the templates in action…

And continue reading to see more examples and one product case study where I created the pins based on the templates for a jewelry product.

Template 1: Product + Title

The first and easiest template in our list is the product + product title pin. But don’t let the simplicity fool you! This is a very versatile and effective template to use.

Here are some examples:

As you can see, they’re pretty straightforward!

How to Use This Template

In order to create these pins, simply pick a photo of your product or of the result of your product and add the product title on top of the image. This will allow people who are quickly scrolling on Pinterest to understand what the pin is all about. It also helps Pinterest to figure out what the pin is about.

You can create several pins using this template:

  • With and without “buy now” call to action
  • With different variations of the product name
  • With different photo + title layouts

Here are 9 pins, all for the same product, all using the same template idea created in just a couple of seconds using Pin Generator.

Easy right?

Template 2: Collection Pins

Creating pins of several items has a couple of advantages. First of all, it allows to create more interesting pins and opens up a whole new range of designs and secondly, it allows to pin your category pages and not just your individual product pages.

Here are some examples:

How to Use This Template

Most e-commerce stores will have their products organized in categories and with a little bit of creative thinking these category pages can become really good pin targets!

Imagine creating a category “for mums” and creating collection pins around mother’s day or creating a category “under $20” and using this in stocking stuffing pins.

Here’s an example of the category page of the Candii jewelry brand that then allows to create pins to target keywords like “original engagement rings”.

All these pins are easily created using “multi-image” templates included in Pin Generator.

Template 3: Customer + Product Pin

This pin template works particularly well for products that aren’t very visually pleasing such as make-up products or skin care products etc.

There are only so many nice pins you can create with a tube ๐Ÿ˜‰

Here are some examples:

How to Use This Template

If you have photos of a model holding your product, that could be great but even if you don’t (especially if you don’t) this template can work REALLY well.

You can use stock photos or AI generated portraits to represent your ideal customer.

Both of these options are available within Pin Generator which allows you to create pins like the ones below without expensive photoshoots!

Template 4: Product Image + Quote

This pin template is extremely versatile and such a great opportunity for e-commerce businesses to show their unique style!

Here are some examples:

How to Use This Template

The basic idea is simple, use a product image and add a “quote” on top of the image. This quote can be anything that would resonate with your ideal customer:

  • Inspirational
  • Funny
  • Seasonal
  • Brand values

You want to use this template to draw people into your brand story or make them aware of the benefits of the product.

To come up with good quotes to add to your pins, think about your target customer and what they would pin as inspirational or funny or…

Which of the Pinterest Templates for E-commerce Are You Going to Use?

That’s a wrap, we hope you can see that there is so much more possibilities to post pins about your Etsy or Shopify e-commerce products than just posting your product image!

Remember, Pinterest is a search engine and rewards fresh pins so create fresh pins regularly and post them with different keywords to reach your ideal customer.

If you’re ready to take Pinterest marketing seriously, sign up for Pin Generator and create and schedule pins in minutes instead of hours!

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