Home » How to Sell on Pinterest: 9 Tips for Ecommerce Success

How to Sell on Pinterest: 9 Tips for Ecommerce Success

People hop on Pinterest to discover what’s possible, get new ideas, and eventually buy a product.

For example:

A pinner is more concerned about learning how to style a new Nike Dunk Low Retro with black pants, grey pants, or a leather jacket than just searching for a Nike shoe.

Of course, the shoe could be procured from a sneakerhead or Nike’s online store, but pinners are willing to buy from small ecommerce stores instead.

This explains why 72% of pinners are willing to buy from new ecommerce stores, even without past interactions. 

Do you sell products online? Are you looking to learn how to sell on Pinterest? You’re in the right place.

But before we get into the quick tips for getting more sales, connect your product catalog to your Pinterest account. 

Why Pinterest is your e-commerce ally

Most Pinterest users go to the platform with curious minds, so you have a high chance to influence their actions. 

The more you understand how this distinctive approach sets Pinterest apart from conventional social media channels, the more you master the art on how to sell on Pinterest.

A report uncovered how 72% of Pinners encounter new products or services. This is a testament that small ecommerce stores thrive best on Pinterest compared to other social platforms. There is enough opportunity to grow and promote your products here. 

We have a tightly knitted guide on Pinterest marketing for beginners. You’ll love it.

Getting your ecommerce store set up on Pinterest

Before we move to the main tips to help you drive fast sales on Pinterest, let’s assume you’re a newbie learning about Pinterest here. 

If you already know how to set up your Pinterest Business account, you can scroll past this section. Or if you already know how to sell on Pinterest, check out any of our guides.

Moving on.

So you’ve got a third-party ecommerce site and want to set it up on Pinterest. Here’s what you should do.

Understand your customer base on Pinterest

Pinterest is a platform with over 450 million active users, and pinners search for broad terms with an open mind. 

Why?

Well, Pinterest is an idea hub. People hop on this platform to learn the how-to.  

People go to Pinterest to search for visual solutions. The main goal for pinners is to leave Pinterest with concrete ideas in mind. 

Research also reveals that Pinners consist of 76.2% female, 17% male, and 6.6% of Pinners are unspecified. This research also shows that the largest age group on Pinterest is 25-38. 

So knowing your customer base on Pinterest can make or break your ecommerce biz success.

Setup a Pinterest business account 

Using the Pinterest business account gives you access to Pinterest analytics, Sitemaps, Trends, and Pinterest ads. These tools and features equip you with the necessary arsenal for selling on Pinterest.

If you have a personal account, you can easily convert it to a business account by following these few steps: 

  • First, make sure your account is public.
  • Login into your account.
  • Locate the pointer facing down, close to your profile image at the top right corner. 
Converting your Personal Pinterest account to Business account
  • Click Convert to a Business account. 
  • Click Upgrade.
Upgrade your Personal Pinterest account to a Business account
  • Fill in the questions asked (Insert your ecommerce store site as your website).
  • And then click Send.

There you go.

But if you’re new to Pinterest, quickly sign up for a business account

Verify your website on Pinterest

To wrap up your Pinterest business profile setup, link and verify your website swiftly. Head to profile settings, then claim your website by adding a meta tag or uploading an HTML file. Pinterest has clear instructions for this step.

Important: Each Pinterest business account can claim only one website. Make it your ecommerce site to enable shop creation and product linking. 

9 Tips for Selling on Pinterest

Now we’ve gotten the basics out of the way, let’s get into the nine undeniable tips you need to learn how to sell on Pinterest and get more engagement to your pins.

#1 Perform keyword research the Pinterest way

A common mistake people make is approaching Pinterest SEO the same way they do on-page SEO for their website. 

There is a difference between Google-centric keyword research and Pinterest keyword research. 

And here’s why:

Pinterest is a visual search engine that paints a landscape of discovery for its searchers. Therefore, Users explore Pinterest for inspiration rather than pinpointing exact products.

So a person will likely hop on Google to search for a new Gucci scarf and go to Pinterest to search for a more refined query like how to style a scarf.

With this in view, you should perform your keyword research like a business owner who knows the use case of a product to an expert level, because this is what the target audience on Pinterest are searching for. 

How do you find related Pinterest keywords?

The auto-suggestion feature on the Pinterest search bar is an important feature to consider. 

Let’s take our primary keyword to be how to style a scarf. You’ll get refined keywords like how to style a scarf winter or how to style a scarf on top from the auto-suggestion tool.

Pinterest search bar auto-suggest feature.

Another way to get related keywords on Pinterest is to copy the keywords of pins appearing top of your search.

But the surest way is leveraging our Pin Generator auto keyword generating tool that is proven to be 99% accurate. 

#2 Optimize Your Pinterest Business Profile

Setting up a Pinterest business account, as we recommend, does not guarantee more sales. Setting up your business profile the right way does.

Your profile bio is the introductory part of your Pinterest account and a determinant of trust for pinners. 

Here’s how you can optimize your business profile for success:

Add what you do to your name tag on your profile.

Your profile name is enough real estate to tell pinners about the products you sell on Pinterest. 

Also, add your primary keywords in the About section of your profile. Each character opportunity on your profile bio is a chance to convince your target audience to choose you over multiple ecommerce businesses in your niche. 

#3 Pin Products to Pinterest Boards

While creating Pinterest boards, ensure there is a cohesive relevance for each board that covers all the categories of your product.  

All you need is a file containing information about your products, like descriptions and images. 

Once you upload this file to Pinterest and it gets approved, the platform will generate product Pins for you. 

But if you don’t have the necessary data for creating Catalogs, don’t worry—you can still use Rich Pins as an alternative method to showcase your products effectively.

Lastly, note that Pinterest SEO also comes into play here. Optimize your boards with descriptions containing your main keywords for discoverability.

#4 Keep Pinning Consistently 

One way to get noticed by your target audience on Pinterest is to become an active creator.  

Position yourself as a proactive participant in your niche by pinning consistently, and maintaining the standard of posting quality pins at all times. This is how you build a web of loyal customers and establish your brand as a trusted ecommerce store in your niche.  

Leverage tools that can step in for areas where you’re having challenges. Lack graphic design skills? Get a Pinterest graphics-making tool. Lack time to post at the right time? Use a Pinterest scheduler. 

By using Pinterest-approved schedulers, you can ensure that your content is strategically distributed across peak activity periods,

This is how you stay consistent. These tools are like a personal assistant ready to set you up for success. 

#5 Craft Engaging and Contextual Pins

Well, yes, pin consistently, but not mindlessly. 

It is not enough to keep posting the same templated pins hoping to get more clicks to your site, that’s not how to sell on Pinterest platform.

Discover what’s working. What are the trends? Which of your pins is getting the most traction? These are the questions you should be asking.

Thankfully, Pinterest Analytics and Trends tools are there to help.

Pinterest Trends help you discover the keywords, topics, or general ideas gaining the most recognition at a time. This data is represented in an easy-to-understand chart format. 

Meanwhile, Pinterest Analytics reveals the impressions, clicks, and saves from your business account. This serves as a pointer to show you the Pinterest strategies that are working, and the ones that aren’t. 

Here’s how to read and understand your Pinterest analytcs.

How to read Pinterest Analytics

As for pin creation…

… find ways to differentiate your e-commerce brand from your competitors. 

Strive to incorporate compelling imagery, vibrant colors, and engaging typography to capture attention and convey your message. 

Also, implement best practices for pin design, including proper image sizing, text overlay placement, and branding integration, to create visually striking and contextually relevant pins. 

#6 Repurpose Content with Multiple Pins

When you repurpose content with multiple pins on Pinterest, you’re taking one piece of content and giving it a different look to reach more people. 

Imagine you have a cool picture of your product. You can create different versions of that picture with different words or styles to catch the eye of different Pinterest users. 

Most times, your repurposing strategy is influenced by informed insights about your target audience. Some people might like bright colors, while others prefer simple designs. 

By making variations, you can appeal to both groups. This strategy helps you get your stuff seen by a wider audience, which means more clicks, more followers, and more success on Pinterest!

#7 Collaborate with Other Online Business Owners

Connect with other ecommerce business owners to amplify your Pinterest marketing efforts. Joining these communities and groups provides a valuable opportunity to engage with fellow entrepreneurs, share insights, and learn successful strategies. 

Collaborative sharing means teaming up with other online business owners to help each other out on Pinterest. By collaborating with other business owners you can get your products and ideas in front of more people. 

#8 Engage Your Followers for Broader Reach

You haven’t learnt how to sell on Pinterest if you ignore your followers. Pinterest is not a content dump site either.

So followers engagement is super important for your Pinterest marketing. It’s like the fuel that keeps your strategy running smoothly. 

When you engage with your followers by liking, commenting, and sharing their posts, you’re not only building a strong community but also showing Pinterest that your content is worth paying attention to. 

This helps your pins show up more often in searches and feeds, getting them in front of more people. Plus, engaged followers are more likely to interact with your pins and visit your product pages. 

So, make sure you’re prioritizing follower engagement to help your Pinterest strategy thrive.

#9 Advertise Your Products on Pinterest

Running ads on Pinterest is one of the easiest ways to get your product seen by more people. 

In Pinterest, the ads blend in with regular pins, so they feel natural and not pushy to pinners, increasing their efficiency and conversion rate.

You can target your ads to specific groups based on past interactions with similar pins, and searches on the Pinterest search bar.

Key Considerations for Successful Pinterest Advertising

While Promoted Pins offers a powerful platform for advertising your products on Pinterest, success requires careful planning and execution. 

To make the most of your Pinterest advertising campaigns, consider the following key considerations:

  • Install Pinterest conversion tag: Install Pinterest’s conversion tag on your website to track the impact of your Promoted Pins on website traffic, engagement, and conversions. By accurately measuring the performance of your ad campaigns, you can refine your strategies to drive better results. 
  • Bidding strategy: Determine the optimal bid strategy for your Promoted Pins based on your advertising objectives, budget constraints, and competitive landscape. Whether you choose automatic or manual bidding, ensure that your bids are competitive enough to win ad placements while maintaining a positive return on investment.
  • Create stunning promoted pins: You don’t want the pins shown to thousands of Pinterest users to be lackluster? Do you? Create visually compelling and engaging promoted pins that capture users’ attention and drive action. Test different ad formats, imagery, messaging, and calls to action to identify the most effective combinations for your target audience.
  • Targeting Precision: Use Pinterest’s robust targeting options to reach the right audience with your promoted pins. Experiment with keyword targeting, interest targeting, audience targeting, and retargeting to hone in on users who are most likely to be interested in your products.
  • Continuous Optimization: Monitor the performance of your Promoted Pins regularly and make data-driven adjustments to optimize your campaigns for maximum impact. Test different targeting criteria, ad creatives, and bidding strategies to identify what works best for your business objectives.

Increase ecommerce sales with Pinterest–Conclusion

Pinterest is your ecommerce side-kick with a sworn loyalty to help you increase sales, but you have to hold your forth by consistently pinning, iterating, and recruiting the best Pinterest softwares to your team.

These 9 tips are all you need to learn how to sell on Pinterest. Get a note, write them down, and keep tweaking. It is folly to believe you’ll get it right at a first trial.

Good luck!

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