Are you struggling to promote your Shopify products on Pinterest?
We’ll show you how to do it.
Most Shopify users make the mistake of believing Instagram and Facebook hold a monopoly on promoting ecommerce products.
But Pinterest, is in fact, the best social channel to see more marketing conversions for your business.
And here’s why.
Pinterest is an ecommerce hub committed to helping small businesses grow on their platform. With features like Pinterest Trends, Analytics, and Sitemaps, you can gain insights into customer behaviors for free.
And that’s not all…
Pinterest has a higher conversion rate compared to other social media platforms, and it is optimized to direct pinners from your pins to your Shopify store.
Also, In the past year, Pinterest has witnessed a staggering surge in its user base, now boasting over 460 million monthly followers.
Lastly, 46% of weekly pinners have discovered a new product brand on Pinterest. So this is a hub where people are looking to explore products from small Shopify stores like yours.
Let’s go straight to see how to promote shopoify store on Pinterest.
Table of Contents
#1 Use Pinterest business accounts
Upgrading to a Pinterest Business Account gives you access to a suite of features to help your Shopify store thrive.
From detailed analytics to enhanced promotional tools, they are all tickets to unlocking the full potential of your Shopify store.
Pinterest analytics provide insights into how your pins are performing, and how people are reacting to them.
This helps you fine-tune your pinning strategy for more sales.
Having a Pinterest business account also allows you to integrate your Shopify store with your Pinterest profile, guiding users directly to your product pages.
#2 Explore buyable pins
As people who have seen firsthand the incredible potential of this platform, we’ll show you why buyable pins are an absolute game-changer.
Picture this: your customers scrolling through Pinterest, stumbling upon your products, and buying them with just a few taps.
That’s what setting up buyable pins can do for you.
Buyable pins allow users to buy products directly from Pinterest, without leaving the app. It’s like having a virtual storefront right at their fingertips.
One of the best things about buyable pins is their compatibility across both mobile and web platforms.
Whether your customers are browsing on their smartphones or desktop computers, they can easily make purchases with buyable pins.
This seamless shopping experience means more convenience for your customers and more sales for your Shopify store.
Also, you’ll appreciate just how easy it is to integrate your Shopify store with buyable pins.
Connect your Shopify store with the Pinterest for Shopify app by:
- Log in to your Shopify account
- Go to the Pinterest app on Shopify’s page in the Shopify App Store
- Review the permissions, and if you agree, click Add App
- Follow the instructions on the screen to finish installing the Pinterest app on Shopify
#3 Use rich pins
With rich pins, you can say goodbye to manual price updates.
You use rich pins by syncing your Pinterest profile with your Shopify store, making sure your pins are always updated, and reflecting the latest pricing information.
It’s like having a personal sales assistant working around the clock to drive conversions and boost your bottom line.
Rich pins aren’t just your average run-of-the-mill pins—they’re packed with extra information that makes them stand out.
By exploring the different types of rich pins available, you can showcase your products in a whole new light and captivate your audience in unique ways.
From product details to recipe ingredients, article titles, and app downloads, there’s a rich pin for every type of content.
Another benefit of using rich pins is versatility. Whether you’re promoting a new product, sharing a recipe, or driving traffic to your latest blog post, rich pins allow you to tailor your content to suit your audience’s needs.
#4 Use Promoted pins to amplify reach
Running ads on Pinterest is like having a direct line to your ideal customers while maximizing engagement and driving traffic to your Shopify store.
Promoted pins are your weapon for boosting pin visibility and reaching a wider audience.
But here’s the kicker: using promoted pins is not about throwing money at the wall hoping something sticks.
You have to get more creative with this strategy to yield the best results, especially as money is at stake here.
Know that the foundation upon which any creative Pinterest advertising campaign is formed is knowing your target customers to a tee.
You achieve this by conducting customer research and crafting buyer persona data.
Also gun for engaging images, with theme colors bound to put your target pinners to a halt.
Use text overlays to convey simple messages on your Pins and get quality pictures of your Shopify products.
#5 Develop a strategic content strategy
Pinterest used to be an image-focused social platform, but gone are the days of relying on static images alone.
To truly captivate your audience on Pinterest, diversify your content types.
Instead of creating eye-catching images alone, create exciting videos showcasing your products.
Also, leverage Pinterest boards. Your Pinterest boards are like windows into your brand’s soul.
Take the time to curate boards that showcase your products, tell a story, and inspire your customers.
Whether it’s themed boards, seasonal collections, or customer favorites, each board should be thoughtfully curated to resonate with your audience and spark their imagination.
Another valuable content strategy worth considering is influencer marketing.
Influencer marketing has become a powerful tool for driving engagement and expanding your reach.
Collaborate with influencers and other brands within your niche to access new audiences and amplify your Shopify presence on Pinterest.
Lastly, incorporate SEO practices in pin descriptions and board titles.
Don’t overlook the importance of SEO when it comes to your Pinterest strategy. Optimize your pin descriptions and board titles with relevant keywords and phrases to improve your visibility and discoverability on the platform.
By strategically incorporating SEO practices, you can ensure that your content is seen by the right audience at the right time, driving traffic and engagement to your Shopify store.
Pin Generator auto keyword feature takes away the hassle of performing keyword research from costly SEO tools, you can rely on our tool to help you optimize the trendy keywords in your niche on your pin titles and descriptions.
#6 Integrate Pinterest Analytics with Shopify Insights
Pinterest Analytics provides invaluable insights into audience demographics, interests, and behaviors.
By closely monitoring these metrics, you can gain a deeper understanding of who your Pinterest audience is and what resonates with them.
From demographics like age, gender, and location to interests and preferences, Pinterest Analytics equips you with the insights you need to tailor your Pinterest strategy for maximum impact.
By integrating Pinterest Analytics with Shopify, you can track conversion rates and attribute sales directly to your Pinterest efforts. This allows you to measure the ROI of your Pinterest marketing and optimize your strategy for better results.
It is beneficial to sync Pinterest Analytics with your Shopify dashboard for comprehensive analysis. By consolidating data from both platforms, you can gain a holistic view of your Pinterest marketing efforts and their impact on your overall business performance.
This integrated approach enables you to identify trends, spot opportunities, and make data-driven decisions to drive growth and success.
Advanced Strategies and Tips for Shopify Promotion on Pinterest
1. Leveraging Pinterest catalogs for enhanced product visibility:
Pinterest Catalogs and Rich Pins are powerful tools that can significantly enhance the visibility of your products on the platform. By creating a Pinterest Catalog and incorporating Rich Pins into your product listings, you can provide users with detailed information about your products, including pricing, availability, and more. This not only makes your products more discoverable but also enhances the shopping experience for Pinterest users, increasing the likelihood of conversions.
2. Utilizing Pinterest try-on and augmented reality features:
Pinterest Try On and Augmented Reality (AR) features represent innovative ways to engage with your audience and drive sales. With Pinterest Try On, users can virtually try on products before making a purchase, while AR features allow them to visualize products in their own space. By leveraging these features, you can provide a more immersive shopping experience and increase confidence in purchasing decisions, ultimately driving sales and customer satisfaction.
3. Exploring emerging trends and Innovative marketing tactics:
Pinterest is constantly evolving, and staying ahead of emerging trends and innovative marketing tactics is key to success on the platform. Whether it’s leveraging new formats like Story Pins or tapping into emerging trends in your industry, keeping a pulse on what’s happening on Pinterest can help you stay ahead of the competition and capture the attention of your target audience.
4. Case Studies and Success Stories of Shopify Stores Excelling on Pinterest:
Finally, one of the best ways to learn and improve your Pinterest marketing strategy is by studying the success of others. Case studies and success stories of Shopify stores that have excelled on Pinterest can provide valuable insights and inspiration for your own efforts. By learning from their strategies, tactics, and experiences, you can identify opportunities for optimization and take your Pinterest promotion to new heights.
Pinterest is an emerging social ecommerce hub. And with its growing user base and promotional features, it offers a valuable opportunity for you to attract the right customers and drive sales.
If you carefully implement these strategies, you will unlock the full potential of Pinterest to fuel the growth of your Shopify business.
We also have have a guide to show you how to promote your Etsy shop on Pinterest.
Looking to create stunning pins for your Shopify store, and do it consistently?
Check out the video below: